We made their brand a beacon.

We developed an identity for MindBeacon that conveyed the essential attributes of their brand, like positivity, confidence, hope and warmth.

The dots became a key visual element, representing a beacon or guiding light that shows the way.


We built for the future.

The brand identity ask also included a launch video for the new MindBeacon brand, along with a plan for digital marketing support.


We brought a CBT brand to life at a moment when it’s most important.

As we launch the new MindBeacon brand, their digital cognitive behavioural therapy is currently available to everyone in Ontario through the provincial government.

This critical service is helping people through a uniquely difficult time, so there’s never been a better time to share who they are and how they can help.

"Thanks to Gene, we now have a cohesive expression of our brand that will come to life across all touch-points.”