
Audiences
Canadians across the country who wanted to better manage their prescriptions and those of their family members.
Tactical Plan
Gene supported in the creation of an app that allowed users to manage prescriptions for themselves and their family members. The intuitive app allows users to photograph their prescription form and submit it to the pharmacy. The user is paired with the pharmacists (and provided a direct point-of-contact) within the brick and mortar shop. The drug is then either provided in the shop itself or delivered to the user’s home. The app also leveraged a robust formulary (drug library) to ensure that the drug information provided is up-to-date.



