welcom to access 2022

Audiences:

  • Government stakeholders and decision-makers
  • Health care practitioners
  • Digital health industry and innovators

Tactical Plan

ACCESS 2022 acts like a grassroots political campaign to catalyze digital health innovation in Canada, using strategic media and public relations communications to engage key audiences in the transformation.

The first phase of the campaign, Own Ottawa, aimed to influence key government stakeholders through holistic communications pieces — opinion editorials, byline articles and broadcast interviews — ultimately driving them to the ACCESS 2022 website to Join The Movement and become part of the alliance.

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Results and Impacts

From October 2018 to March 1, 2019, we captured the following results:

18M+

earned impressions

860,664

Youtube pre-roll ad impressions

609,848

Facebook ad impressions

1,000+

members have joined the movement

30-second

view-through rate of 45% on ACCESS Anthem video, which is unprecedented for YouTube pre-roll views