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Audiences:
- Government stakeholders and decision-makers
- Health care practitioners
- Digital health industry and innovators
Tactical Plan
ACCESS 2022 acts like a grassroots political campaign to catalyze digital health innovation in Canada, using strategic media and public relations communications to engage key audiences in the transformation.
The first phase of the campaign, Own Ottawa, aimed to influence key government stakeholders through holistic communications pieces — opinion editorials, byline articles and broadcast interviews — ultimately driving them to the ACCESS 2022 website to Join The Movement and become part of the alliance.
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Results and Impacts
From October 2018 to March 1, 2019, we captured the following results:
18M+
earned impressions
860,664
Youtube pre-roll ad impressions
609,848
Facebook ad impressions
1,000+
members have joined the movement
30-second
view-through rate of 45% on ACCESS Anthem video, which is unprecedented for YouTube pre-roll views