Those in need of mental health support and in need of CBT education
Those who have a mental health condition and are aware of CBT
Supporters of CBT
Insurance and benefits organizations
Benefit and wellness managers/ consultants
Policy makers, influencers and government
The launch of BEACON featured four animated videos focusing on sensitive mental health issues told through the experiences of four different consumers. These videos were paired with a national PR campaign which captured multiple interviews and articles published during Mental Health Awareness week in October. We also managed a paid and unpaid social media program which ran over three months. We also supported this launch by creating the BEACON website, as well as creating a speaker and sponsorship plan.