Let’s Work Together


m. Conference

Via Appia Antica,
224, 00179 Roma, Italy
+1 312 749 8649

We're the leading creative agency for disruptive health brands.


Our foundational approach to strategy is through the lens of a social scientist. We combine evidence-based research with field work, to uncover a human tension point or insight that becomes a springboard for creatively provocative work.

  • Research & Insights
  • Brand Strategy & Purpose
  • Campaign Strategy


We bring ideas to life by transforming cultural insights into emotional storytelling, through the most relevant platforms for the target audience. We build campaigns from the ground up, develop content to engage in real-time, and integrate brands into culture and subcultures.

  • Campaigns
  • Brand Platforms
  • Identity Design


We are highly skilled craftspeople with a passion for creativity, collaboration and flawless execution. From digital to print production, we’re nimble, cost-effective and fully integrated.

  • Broadcast
  • Digital
  • OOH

A new model for agency networks.

Gene is part of Plus Company, an agency network designed from a client’s perspective. Like other networks, its agencies offer a broad range of marketing services, award-winning creative ideas, deep digital expertise, and a global footprint. But that’s where the similarities end.

Built for teamwork

Plus Company was uniquely designed to make interagency collaboration fluid and productive. Modern brands rely on their agencies to create remarkable customer experiences that are truly integrated—all of which is undermined when there’s a lack of unity among the agencies themselves. Plus Company was uniquely designed to make interagency collaboration fluid and productive.

Our Values


We look for the potential in all opportunities.


We act with honesty and authenticity.


We challenge ourselves to be original.


We want our work to create positive change.


We put ourselves in other peoples shoes.


We support our people in taking care of themselves.


Michelle Tafler
SVP, General Manager
Julia Morra
Executive Creative Director
Joe Dee
Managing Partner